Fear of the Terminal Is Real
The first time someone asked me to “push to origin,” I thought they meant a publishing house.
Docs-as-code has a reputation problem. For many writers, especially those coming from editorial, marketing, or content backgrounds, the phrase conjures up command-line anxiety, Git mishaps, and files floating around in a sea of cryptic version branches.
Let’s be honest: Git is not intuitive. AsciiDoc has more symbols than a DTP layout. Static site generators sound like something NASA would use. So when we say “Docs-as-Code doesn’t mean Docs-as-Hard,” I am not dismissing those challenges.
I’m saying this: Hard things become easy when they’re well-designed and well-supported. Then they’re worth the effort.
Docs-as-Code Is a Workflow. Not a Tech Test
Docs-as-code isn’t about turning writers into developers.
It’s about giving writers:
- Versioning – so they can work safely in parallel.
- Modularity – so they don’t repeat themselves across products or features.
- Transparency – so reviews happen in context, not in a 27th email thread.
None of this requires terminal wizardry. But it does require a clear, intentional onboarding experience.
Why AsciiDoc + AsciiDoctor Is Worth the Leap
If you’ve ever felt constrained by Markdown, AsciiDoc is the upgrade you didn’t know you needed.
It gives you:
- Rich, semantic markup that actually makes sense
- Attributes, conditional blocks, callouts, variables
- Natural cross-referencing and content reuse
AsciiDoctor (the static site generator) turns this into a professional-looking site with minimal fuss. And with Antora, you can scale across entire documentation portals.
Sure, the syntax takes a minute to learn. But the payoff? It’s like switching from Notepad to InDesign.
Yes, Git Is Hard. So Make It Easy
Git is powerful, but it’s not friendly out of the box. That’s why your writers need:
- Visual Git clients like GitHub Desktop, GitKraken, or Sourcetree
- Training sessions tailored to real writing workflows
- Pairing opportunities with developers or technical leads
- Pull request templates that walk them through review expectations
Pro tip: automate everything you can. CI pipelines that validate builds. Netlify or Vercel previews. Linting for style rules. The less they need to think about Git internals, the faster they can focus on content.
Automation = Writer Freedom
Once things are set up right, docs-as-code stops being a constraint and becomes pure liberation.
No more “where’s the latest version?” No more “can someone send me the PDF?” No more “oops, we overwrote each other’s changes.”
AsciiDoc + Git + a clean CI pipeline means:
- Instant builds
- Instant previews
- Instant clarity
Writers can focus on writing. Everything else is just plumbing.
You’re Not Writing Code. You’re Building a System
This isn’t about turning prose into programming. It’s about treating documentation as an ecosystem: one that evolves, reuses, and scales.
Docs-as-code gives writers the tools to:
- Break big narratives into reusable pieces
- Track what’s current, what’s deprecated
- Write once, deploy anywhere
Once you see it, you can’t unsee it. It’s not harder. It’s just structured.
But It Only Works If You Support the Writers
This workflow can be a game-changer. But only if:
- Writers are properly trained
- Tools are chosen with empathy
- The dev team treats docs as part of the product
Don’t toss someone a terminal and expect magic. Invest in documentation culture, and you’ll get exponential returns.
Hard ≠ Bad. Unsupported = Bad
Docs-as-code isn’t “easy” by default. But it becomes easy with:
- The right tools
- The right support
- The right philosophy
Because in the end, it’s not about code. It’s about control, clarity, and collaboration. And that’s something every writer deserves.